“Marvel fans when you first meet them can’t wait to share with you their experience and fanship for our films and characters,” Hamilton said. 2, Deadline learned that 31% of all Marvel fans are apt to buy Hanes, hence partnering with the MCU was a nice fit for the underwear company. In a conversation with Hanes two years ago for its promo on Guardians of the Galaxy: Vol. We look for partnerships that honor and celebrate in each of these.įor any brand looking to solidify itself on shelves or break through to a new audience, partnering with Marvel is a dream: Industry estimates say those consumer packaged brands that ally themselves with the MCU can see on average a 50% spike in sales for a specific product line that they’re promoting over a quarterly basis. “We’ve grown beyond our target audience of traditional fanboys now it’s millennials, it’s teens, it’s multicultural and families.
“As our fan universe expands with new characters and stories, so has our audience,” said Mindy Hamilton, SVP of Partnership Marketing at the Walt Disney Company. Though ostensibly set in the MCU, these shows have a darker tone and don't directly connect with any of the films.'Avengers: Endgame' Anti-Spoiler Plea: Loose Lips Sink Scripts Ensemble show The Defenders is a real highlight.
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The Netflix Marvel TV shows - Marvel's deal with Netflix has now come to an end but you can still enjoy the edgy adventures of Daredevil, Iron Fist, Luke Cage, Jessica Jones and The Punisher on the streaming service.It's based on characters who first appeared in the Spectacular Spider-Man Comics.
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